Saturday, July 30, 2022
NITIN KUMAR
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Are You A Business Owner?
Are You Struggling to Get the Attention of Customers?
Struggling to Find New Customers?
Digital Marketing Operations Can Transform Business!
Get More Clients for Your Business Through Digital Marketing
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and Paid marketing.
Why Is Digital Marketing Important For Business?
Now that we have understood the scope of digital marketing in India, let us look into why it is important for small and large-sized businesses.
1. Cost-Effective
A decade ago, due to traditional mediums, marketing was a luxury. The cost for one billboard or distributing samples was high, something, not every business could afford.
Digital Marketing has enabled all types of businesses with high budgets or even low budgets, to market their brand on one uniform platform.
2. High Reach
A simple rule of branding- go wherever your audience is. While understanding the importance of digital marketing, know that majority of your audience is online. Hence, marketing on digital media platforms will increase your audience reach.
3. Brand Awareness
Putting your brand out there on search engines like Google, Bing, Yahoo, etc and social media platforms such as Instagram, Twitter, Linkedin, Facebook, etc will earn you an online reputation that the entire world can see.
4. Building a Customer Base
Another reason why digital marketing is important for small and large businesses is the customer base. You cannot keep a record for every person that walks in your shop or every customer who might not like your product. CRM and remarketing techniques help build customer bases.
5. Brand Image
An established company’s image is everything. The right campaign strategies can make or break a company’s brand image. Through digital marketing, effective campaigns can be designed and the scope of fixing any glitches immediately is there.
6. Measurable Results
With digital marketing, big companies can have real-time measurable results. With this, they can analyze the effectiveness of the campaign and accordingly formulate strategies. Today, the significance of analyzing data is very important to evaluate the effectiveness and success of your campaigns.
7. Increase in ROI
With digital marketing, returns can be unexpectedly high if your campaigns are on the right track. Companies can increase their revenue with digital media by investing in ads and thus, increasing conversions.
8. Retaining Loyal Customers
The main goal of digital marketing for big businesses apart from increasing their business is ensuring that their customer base is loyal and satisfied.
Now, you know what is digital marketing, so let's proceed and know the Strategy of digital marketing.
1. Search Engine Optimization (SEO)
Put, SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.
2. Social Media Marketing
Social Media Marketing is a practice that increases brand awareness and helps brands achieve their marketing objectives. A wide range of content buckets is available for social media marketing like videos, memes, static posts, trending posts, testimonials, stories, reels, etc..
3. Paid Social and Paid Search Advertising
Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine.
4. Content Marketing
Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:
Blog posts
Infographics
Videos
5. Affiliate Marketing
Affiliate marketing is a type of digital marketing in which companies reach out to third party websites to advertise their products and services. These are also known as referrals. The target audience of the affiliate website becomes important in this aspect of digital marketing. Some of the ways that affiliates are incentivized are based on:
Registrations
Email sign-ups
Sales and Subscriptions
Role of a Digital Marketing Agency
It is a company that specializes in creating and managing digital marketing campaigns.
The agency will work with you to develop a custom digital marketing strategy for your business.
They will also help you implement and track the results of your campaign.
If you are not sure how to create a successful digital marketing campaign, or if you do not have the time to manage it yourself, a digital marketing agency can be a valuable resource.
Digital Marketing Services
A digital marketing agency can provide a variety of services to help you reach your target audience.
Some of the most popular digital marketing services include SEO, PPC, social media marketing, email marketing, and content marketing.
